The “Heineken Brouwery”, aka the home of the Heineken Experience

One of my favorite stops during a trip to Amsterdam, the Heineken Experience does the whole interactive museum thing right – brilliant design and a fun “ride” make this destination a must-see for beer lovers and friends alike.

Replicas of scenes of the past are quaint and imaginative.

You can do a self-guided tour through this experience and stop at interesting stuff along the way, where staff are on hand to explain things. The tour takes about an hour and a half to two hours, depending on how much you want to learn.

The place itself is a lot like another favorite destination of mine – the Guinness Storehouse in Dublin, Ireland. It combines education with a bit of fun and, of course, alcohol at the end.

Don’t miss the bottle “ride” Continue reading →